JOSA Tulum: Jungle Store Launch

Last month I was delighted to shoot the opening of JOSA Tulum – a fashionable little addition to Tulum’s budding boutique lineup. Headed by Joanne Salt and Ana Cabello, JOSA Tulum is a perfect fusion of Tulum and New York City. The goal and concept of JOSA is to provide women with dresses that can be tossed into a beach bag in the morning and are there on hand throughout the day as a cover-up, yet are stylish and sexy enough to take you into the evening hours for a late cocktail or a glamorous dinner – the perfect go-to dress for all occasions. My personal opinion – these dresses are gorgeous and everyone should have one!